Design at Dasen is not an exact science but a pure passion, skill and creativity of the Dasen designers push the boundaries of established design principles to produce unique and attractive products.
Design well informed and researched lifestyle trend and colour trend forecasting. This forecasting is vital to stimulate future projects, not necessarily the product ranges expected to result.
After the brief is written, our designer’s true talents come into play. Their experience and skill in translating the written word into stylish ideas, workable ideas ideal for the Dasen brand is paramount to the company’ s future success. Imagination, creativity, knowledge of various materials and their sympathy to the marketplace together with the demands of consumers must all come into play to deliver solutions.
At this point, depending on the complexity of the artwork and the importance of the project, artwork is assessed via a number of routes. It could be further market researched with specific customer and consumer focus groups throughout the world to make sure it is targeted and acceptable to the buying public. Or it could move directly into production specific drawings and artwork for feasibility assessment by manufacturing experts.
Dasen Designers
Designers at Dasen come from a variety of industrial and university backgrounds, but all of them, without exception, are the best in their field. This policy is aimed at reinforcing the Dasen brand values of authentic my style and luxury lifestyle, while bringing new perspectives, contemporary products and established credibility to specific product lines.
Dasen